Friday, April 19, 2019

Opportunity: Contribute to the Cannabis Conversation with CDOT

Last month, CDOT and its partners officially kicked off the 2019 continuation of The Cannabis Conversation with a media event at Lightshade Dispensary. Media was invited to get an inside look at some of the creative concepts CDOT is working on for a future marijuana-impaired driving educational ad campaign and speak to representatives from our team, CSP, Marijuana Industry Group and Lightshade. Meanwhile, we also wrapped up preliminary message testing on the creative ad campaign concepts with a small group of online survey participants.
Since then, CDOT has been tweaking our creative concepts based on the preliminary feedback and is excited to launch a widespread public survey this week inviting the greater population of Colorado to weigh in and help further refine the ad concepts. We’ll also be conducting an online focus group next month to gather in-depth insights from selected participants. CDOT looks forward to sharing these ideas with the community and hearing your honest, constructive ideas for how our future education campaign can most effectively address the complicated issue of cannabis and driving.
CDOT will host the first event in a series of stakeholder workshops across the state on April 16 in Colorado Springs. In partnership with the CSU Institute of Cannabis Research and Native Roots the workshop will be an opportunity to dig deeper into discussions about ways to message marijuana-impairment education and identify potential solutions. Additional workshops are being planned for later this spring in Denver, Grand Junction and Gypsum 
On April 20, CDOT will be at the Fly Hi 420 Festival at Civic Center Park to talk with cannabis consumers, gather feedback on our creative ad concepts and provide an update on the campaign.
If your organization is interested in contributing to The Cannabis Conversation, bringing awareness to marijuana-impaired driving and helping identify potential solutions, contact Sam Cole at sam.cole@state.co.us for information on ways to get involved.