What is the Talking About Race Toolkit? To advance racial equity, it is critical that we are able to talk about race. Too frequently, race is a topic that is avoided, which means that we perpetuate inequitable outcomes. Other times, when race is talked about, but without an equity strategy, implicit bias is triggered and inequities exacerbated. How we talk about race matters. The good news is that there is a useful field of practice to inform effective communications about race. This toolkit is a collection of the key strategies that we have found are necessary in combating the race wedge and advancing racial equity. Effectively talking about race is an essential skill for advancing racial equity. The Center for Social Inclusion (CSI) believes that this approach can help a variety of stakeholders to effectively talk about race and policy.
How should this toolkit be used? This toolkit should be used as a guide for your own strategic messaging. Please use the worksheet as a medium to try out your own messaging ideas. Please refer to the glossary at end of this toolkit for definitions. This toolkit contains critical strategies that advocates can use—but with a caveat that each of these messages must be customized based on issue, audience, and the intention of the message.
When should this toolkit be used? This toolkit should be used for the bigger goal of changing our narrative on race. We have tested on issues of healthcare, subprime lending, immigration, and fiscal policies and firmly believe that the following strategies can apply to a broad variety of issues. Using CSI's strategies together with multiple research-based messages can help bring about more racially equitable results. It’s not enough to talk about race; we must act on new solutions. This toolkit is based on over five years of research, and collaboration with leading experts in the fields of messaging, framing, and implicit bias.