Tuesday, April 7, 2015

PDO Social Media Campaign

#RxProblem
When the Prescription Becomes the Problem


Sometimes, the prescription becomes the problem. Each day, 44 people die from prescription opioid overdose. It’s time we all get involved. Here’s how.

Challenge assumptions about prescription opioids, and patient safety. Help us tell the stories of the many people whose lives have been affected by prescription opioid addiction or the death of a loved one. Encourage those in need to seek treatment for addiction. Celebrate others who are already working to change lives. Inspire our communities to improve both patient safety and the way we treat pain. Share your story:
  • Write your six-word story
  • Create an original picture or a video tagged #RxProblem
  • Post on Facebook, Instagram and/or Twitter by May 15
  • Ask your friends to help raise awareness with you

Raise Awareness with Free #RxProblem Materials
  • Ask your friends and co-workers to help raise awareness about prescription drug addiction and overdose. Download free #RxProblem materials from CDC.gov/DrugOverdose:
  • Sharable images
  • Sample email and social media messages


Learn More

Rules for Participation
  • Do not use copyrighted material that doesn't belong to you.
  • Do not use obscene, indecent, profane, threatening or violence-enticing language or statements, or hate speech directed at protected groups.
  • Do not promote illegal activity or drugs.
  • Your photo/image and or six words may be included in federal and/or partner promotions for this project. A curated video reel of select posts tagged #RXProblem before May 15, 2015, will be released by CDC’s Injury Center and available for syndication in July 2015.
  • Comments or other content posted to CDC social media channels that violate these rules will be removed.

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